SNAP  —  Augmented Reality Goggles

arrow_downward-24px
Snapchat-Glasses-12-min

PROJECT DETAILS

Transform normal, everyday life situations into your own wacky, custom playground.

The new Augmented Reality Goggles are a conceptual AR experience, combining the latest mixed reality technology together with the ever-popular Snapchat filters to create an instant playful experience, augmenting your vision with funny filters, silly faces and crazy effects.

The AR Goggles come with the ability to view the Snap effects right inside the glasses (instead of on a phone). The eyepieces are transparent displays, giving the ability to see the holographic projections inside the glasses themselves. The glasses are a pair of chic looking frames built with depth-sensing cameras and motion-tracking AI, transparent augmented-reality displays, and a nifty spectacle case to charge the Goggles when not being worn.

Project developed with Aibolot Makenov while at Swift Creatives.

shayan-rti-bSlZs04ZjqU-unsplash-2-16-9

Make a statement
Eye-catching design

The AR Snapchat experience is wrapped in a young, vibrant and iconic design, complimenting the playful user experience. With a clear reference to the camera archetype, the sunglasses become a distinguished and easily recognisable product.

The AR Snapchat experience is wrapped in a young, vibrant and iconic design, complimenting the playful user experience. With a clear reference to the camera archetype, the sunglasses become a distinguished and easily recognisable product.

Snapchat_Storyboard1
Snapchat_Storyboard2
Snapchat_Storyboard3
Snapchat-Glasses-10-min
Snapchat-Glasses-9-min-copy
Snap-Camera-Photo-17

Snapchat
A disappearing act

Snapchat is fun, but it’s reliant on phones. Once you take the video, you’re out of the moment. How can we keep the essence of snapchat (filters etc) while keeping people in the moment?

Snapchat is fun, but it’s reliant on phones. Once you take the video, you’re out of the moment. How can we keep the essence of snapchat (filters etc) while keeping people in the moment?

snapchat-rupaul-lr

OPPORTUNITY

Develop a device that can bring the ethos of Snapchat into real life with human interactions?

Design process
Contemporary-yet-funky

The form of the goggles had to be unlike anything that's out there, but still be recognisable as glasses to be worn. Through iterative testing and physical prototyping, the design lead to two cameras resting either end of the temple-stems, with two bold circular lenses in between. The result is a pair of spectacles that look contemporary yet funky.

The form of the goggles had to be unlike anything that's out there, but still be recognisable as glasses to be worn. Through iterative testing and physical prototyping, the design lead to two cameras resting either end of the temple-stems, with two bold circular lenses in between. The result is a pair of spectacles that look contemporary yet funky.

233c0192301883.5e553be937501

Moodboard
CMF & Form

Snapchat is at its core a fun, playful company, and this brand language had to echo through the design. Plastics, soft forms and bright colours were a focus, to give a funky, cool image.

bb41ad3af340ee6dea06aea0f79a24f0-copy
jmjn-design-drone-09-copy
118626134_318446646253047_3587032286027708455_n_LR
117f2c32149877.5bb8b11d20162_LR
IMG_2996_LR
IMG_3016_LR_wide_LR

The outcome
Groovy Goggles

The goggles themselves are somewhat minimal in appearance but pay homage to classic funky sunglasses. The cameras are understated, and the internal electronics are surrounded by the ridged, tapered frames, with the batteries taking space in the arms.

The goggles themselves are somewhat minimal in appearance but pay homage to classic funky sunglasses. The cameras are understated, and the internal electronics are surrounded by the ridged, tapered frames, with the batteries taking space in the arms.

Snapchat-Glasses-20-min
Snapchat-Glasses-38-min
Snapchat-Glasses-41-min

Live in the moment
No storage in sight

Just like how normal Snapchat messages are automatically deleted after 5-10 seconds, the new AR experience is never recorded and never saved, instead solely visible in realtime for the person wearing the Goggles. This puts the emphasis instead of having immediate fun, instead of curating an image for later viewing.

Just like how normal Snapchat messages are automatically deleted after 5-10 seconds, the new AR experience is never recorded and never saved, instead solely visible in realtime for the person wearing the Goggles. This puts the emphasis instead of having immediate fun, instead of curating an image for later viewing.

Intuitive interactions
No need for on/off buttons

To further enhance the effortless experience of using the goggles, the on/off and charging interface was built into the arms themselves. The glasses power on as soon as the temple stems are opened, allowing contact points on the stem and the frame to connect and boot the goggles. The same contact points are used to charge, with the protective case also doubling as a charging cradle.

To further enhance the effortless experience of using the goggles, the on/off and charging interface was built into the arms themselves. The glasses power on as soon as the temple stems are opened, allowing contact points on the stem and the frame to connect and boot the goggles. The same contact points are used to charge, with the protective case also doubling as a charging cradle.

Snapchat-Glasses-1-min
Snapchat-Glasses-2-min
Snapchat-Glasses-annotated_LR-2
Snapchat-AR-glasses-yellow-girl_square_LR
pexels-kaushal-moradiya-2863780_with-glasses

Colourways
Vibrant, fun and striking

Snapchat's official brand colours are yellow and black - a few more vivid colourways were developed to complement the brand colours, and provide a little oomph.

Colourways
Vibrant, fun and striking

Snapchat's official brand colours are yellow and black - a few more vivid colourways were developed to complement the brand colours, and provide a little oomph.

Snapchat-Glasses-24-min
Snapchat-Glasses-27-min
Snapchat-Glasses-26-min
Snapchat-Glasses-28-min
Snapchat-Glasses-25-min
Snapchat-Glasses-29-min
Snapchat-AR-Glasses-FACE-01-Landscape_LR

© 2020 Emilios Farrington-Arnas